‘Are we embarrassed?’ – Simon Jordan criticises Nike and the FA for controversial England kit alteration

Simon Jordan hit out at global sports manufacturer Nike after a subtle change on the new England left some fans seething.

The Three Lions will don the new-look home kit for the first time during Saturday’s friendly against Brazil at Wembley.


The multi-coloured cross has not gone down well with some fans including JordanCredit: nike football

The kit received an initial thumbs up but a closer glance at the shirt showed Nike opted for a multi-coloured version of the St George’s cross, located on the back of the shirt.

The reaction has so far produced mixed feelings as Nike’s attempt to ‘unite and inspire’ appears to have backfired in the eyes of some supporters.

Former Crystal Palace owner Jordan had his say on the controversy and was quick to hit out at US brand Nike for their failure to recognise ‘our national identity’.

“I don’t understand why we need a playful interpretation of our national flag,” Jordan told talkSPORT.

“I don’t want to get into the hysteria and hyperbole that other people are talking about. But I don’t quite understand what we’re trying to achieve here, it’s part of our national identity.

“You have the flag of St Andrew, St David and St Patrick in various other parts of the home nation.

“I don’t quite understand why Nike – I would suggest under the FA’s breach – would need a playful interpretation of our national identity.

“Are we somewhat embarrassed by it, is it not part of our heritage, do we not believe in its value?

“Yeah, there are a few people that have adapted it in a way that isn’t particularly palatable, but I don’t understand why we would want to do this and what it actually represents.”

England' new home will be worn for the first time against Brazil this weekend


England’ new home will be worn for the first time against Brazil this weekendCredit: X: England
Jordan hit out at Nike calling it a 'playful interpretation of our national identity'


Jordan hit out at Nike calling it a ‘playful interpretation of our national identity’

Jordan added: “Is our national identity a joke, is it something we’re ashamed of? I think our national identity is something we should be proud of. I don’t find it offensive, I find it unnecessary.

“No other country would allow this to happen, they wouldn’t allow it to be done on their national shirt. 

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“This is the same Nike that couldn’t even be bothered to produce Mary Earps shirts. I don’t think we should be taking lessons from Nike on the values of this country. 

“And the FA are absolutely complicit in this. The FA will have their virtue-signalling fingers all over this.”

But clearly not everybody shares Jordan’s take on the new kit, as England duo Bukayo Saka and Alessia Russo can attest to.

The pair were at this week’s kit unveiling and it appears that they are both excited to pull on the new-look England attire judging by their own rating.

“It is unbelievable,” Saka said.

“I think this is the best kit we are going to wear and that I will have worn.

“It has a classic look and the collar is top. It is ten out of ten.”

Meanwhile, Lionesses striker Alessia Russo added: “I really like it. It is retro. I would give it ten out of ten.”

Saka is a big fan of the new strips


Saka is a big fan of the new stripsCredit: X: England


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